Online marketers earlier ignored social media and underestimated its the strength. Then they grudgingly accepted that they had to get involved with it.
As always, there were some early adopters who leapt in and profited from their foresight.
But today, being active in social media is no longer an option. Not only can the major social media sites help extend your reach, build loyalty, and drive direct traffic to your websites, but they are also becoming a major influence on search results.
If for no other reason, now is the time to ramp up your social media presence because you need to create strong social signals for the search engines to find.
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